Wellbeing brands

Purpose, people, profit and planet

BrandCANBE™The most successful businesses in the future will be wellbeing brands. These will be the organisations that have the greatest focus on increasing the wellbeing of staff, customers, communities and the world at large. After all that’s what business is about isn’t it? Solving problems and making the world a better place. Purpose, people, profit and planet.

Your business

Whether you’re a start up or established business you’ll be ambitious and forward thinking. You’ll believe in the relationship between purpose, people, profit and planet, or at least be open to being convinced!

If this sounds like you please read on.

Wellbeing brand strategy development

Improveon helps build brands that want to make the world a better place. We help start ups through to larger enterprises who require external expertise and experience. Services are delivered around the unique BrandCANBE™ approach bringing together the latest thinking from the worlds of wellbeing, behavioural economics, neuroscience, employee engagement and branding. We’ll help you and your brand to achieve more.

These concepts and thinking are elaborated in our book ‘The Age of Wellbeing’.

Why choose us?

With experience of working for FTSE100 and SME brands our services are independent and flexible. We understand the way customers perceive your business will be a reflection of the positive difference it makes to their lives and how your people deliver.

As a result our work focuses on helping employees engage in your brand through improving their wellbeing and communicating the positive difference your business makes externally. We have access to designers or, alternatively, can work with your existing agency to provide an independent and challenging perspective. We’ll provide services on a consultancy or coaching basis, or anywhere in between.

Contact us now.

Book a free introductory consultation using the contact / schedule button. Alternatively please email info@improveon.co.uk, call 07753 430 557 or complete your details on the contact page and we’ll get back to you as soon as we can.


David coached me to develop the brand and marketing strategy for my business Mindful Solace. This included a thorough exploration of brand using his proprietary CANBE model which links wellbeing, engagement and branding together. Whilst David displayed fantastic knowledge across both brand and marketing disciplines it was his tailored approach to my individual circumstances that made the services so valuable. I would thoroughly recommend David and Improveon services to anyone requiring coaching to improve individual and brand performance. Ali Dolphin, Managing Director, Mindful Solace

I would highly recommend Improveon to any company looking to quickly and efficiently tackle their brand and all the work that this involves such as a new website, logo, stationary, etc. Efficiently David undertook our work with great enthusiasm, which made it a great pleasure to work with him. With a great understanding of the area, our industry and our customers David quickly understood what was required. Tim Wheatley, Managing Director, Imperial Financial

Imperial Financial Brand Strategy Case Study

We have thoroughly enjoyed working with Dave on two different brand strategy projects. Both went extremely well, with the support from Dave, and we would highly recommend him as a branding and brand planning expert. Emma James, Marketing Director, Intergage